Why Fractional CMO
Expertise you need
Don’t rely on inexperienced marketers to dictate your business’s overall marketing strategy. Bring in a Fractional CMO to provide a comprehensive marketing plan for your business.
Cost you can afford
You don’t need a top-heavy organization with a marketing agency or full-time CMO on staff. A part-time CMO provides you with the insights and reporting you need, without the high price.
Self-managing executives
A CMOx® lightens your workload by managing all aspects of your company’s marketing department. From vendors to employees, a Fractional CMO acts as an executive.
What is a Fractional CMO?
A fractional CMO, or Part-Time CMO (Chief Marketing Officer), operates as the marketing executive responsible for leading the marketing strategy and managing the marketing department. Fractional CMOs typically work with businesses who need an executive level marketing officer, but not in a full-time capacity.
Businesses benefit from fractional CMO services when they do not need a full-time CMO but still require expert strategy and leadership and often enjoy the fresh perspective, executive experience, and flexibility a fractional CMO provides. Often, it makes sense to bring in a fractional chief marketing officer as opposed to a full-time CMO. This can be for financial reasons, as full-time CMOs can cost more than $200,000 per year. Or because the amount of work required by the CMO does not constitute hiring a full-time executive. Understanding “What is a fractional CMO” can help mid-sized businesses in determining if a part-time or full-time marketing officer is the right fit.
Fractional CMO Responsibilities
Develop and manage your marketing team’s short-term and long-term strategy.
Deciding and committing to which marketing strategies are best for your business, such as SEO, content marketing, paid advertising, or a podcast, etc.
Solving marketing problems that will arise and need to be resolved quickly.
Leading the marketing department and inspiring team members.
Hiring new employees and building out your team for long-term success.
Working with outsourced agencies leaning on their experience.
Your Fractional CMO should have a track record of marketing and managerial experience as well as industry knowledge. Therefore, the Fractional CMO should be the natural leader of your in-house marketing team.
In addition to leadership qualities, a good Fractional CMO is to be seen as the c-suite level expert who oversees the implementation of marketing strategies and helps organizations achieve their marketing goals.
Your Fractional CMO from CMO Exponential works closely with both your organization’s c-suite executives, leadership team, and the marketing talent executing the marketing tactics on a day-to-day basis.